In the world of marketing, the visual appearance of a brand takes centre stage. The marketing agency bcms knows how to design this visual identity and present it professionally, as the LAMARINA collection project shows.
For LAMARINA, an exclusive brand in the fashion accessories sector, bcms created a holistic marketing solution. The aim was to present the timeless elegance and high quality of the products – from handbags to sandals – in a way that was both appealing and representative of the brand identity.
The bcms team first developed a brand strategy based on an in-depth analysis of the target group and the market. With this knowledge, a distinctive logo was designed that exudes elegance and simplicity and formed the basis for all subsequent marketing materials.
From editing and the integration of sound effects to animation and the selection of suitable music. The result was a professional introductory video that not only presented the new logo, but also the revised website in the best possible way.