In today’s world, it’s crucial not just to have a brand but to tell a story that inspires and engages people. The marketing agency bcms has masterfully done this for Helden-Manufaktur. This blog post takes you behind the scenes of this success story.
The client, Helden-Manufaktur, approached bcms with a vision to create a brand identity that was both sophisticated and appealing. bcms delivered with a suite of tailor-made services: A uniquely designed logo that expresses the brand’s core values, a sophisticated web design that aligns user experience with brand image, and the artistic creation of business and Christmas cards.
Developing the Brand Style Guide was a pivotal factor in the project’s success. It served as a roadmap for consistency across all marketing materials and laid the foundation for a strong brand presence. The elegance and clarity of the design run through all elements, from the refined pens to the innovative t-shirt designs.
A special focus was placed on the development of exclusive merchandise. The t-shirts, college jackets, and hoodies were not just designed but continued the story of the brand. Each piece reflects the values and character of Helden-Manufaktur, making them tangible and experiential.
bcms has proven that good design is more than aesthetics – it is a tool for brand building that makes a company’s values and visions visible. The Helden-Manufaktur project is exemplary of the skill and dedication with which bcms works to turn brands into heroes of their own story.